Saturday 14 November 2009
He boxing legend sold the rights to his name and image this year for $50 million to licensing mastermind Robert Sillerman, chief executive of CKX, who adds the champ to his stable of iconic American brands that includes "American Idol" and Elvis Presley. Sillerman dubbed his newly formed company G.O.A.T., a nod to Ali's nickname, Greatest of All Time. The three-time heavyweight champ will retain a 20% interest in the business. Ali's name has generated between $4 million and $7 million annually over the past five years, largely through endorsement deals with companies like Adidas and Electronic Arts.
Earnings estimates are for June 2005 to June 2006. Figures rounded off where appropriate. Exact figures available on Forbes.com. Includes dollars earned solely from entertainment income. Management, agent and attorney fees have not been deducted. Estimates by forbes; sources include Billboard, Pollstar, Adams Media Research, Nielsen SoundScan and Nielsen BookScan. Rankings are generated by combining earnings with other metrics: Web mentions on Google press clips compiled by LexisNexis; TV/radio mentions by Factiva; and number of times a celebrity's face appeared on the cover of 26 major consumer magazines.
0 Comments:
Subscribe to:
Post Comments (Atom)